In my previous post, I focused, mainly,on the negative aspects of the internet. After watching PBS's program on kids and the internet, I was left me with some bad feelings about the internet. However, when we take a look back into the reality of the internet and its effects on every day life, we come to realize how important and useful the internet really is.
According to the article regarding Obama's campaign, the website created for the campaign facilitated Obama's victory. Some think that the successfulness of this site essentially won him the election. Using internet features such as youtube, facebook, myspace and twitter, the Obama campaign intended and was able to rake in innumerable followers and millions of dollars. By using technology, social networking and the internet President Obama was able to connect, both literally and figuratively, with the new generation. This is where his campaign superseded the campaigns his fellow candidates. In addition to the internet, The Obama campaign used text messages informing voters of important dates, and other vital information about the election.
Out with the old and in with the new, email is the new pamphlet and texting is the new phone call. "Using the Web, the Obama camp turbocharged age-old campaign tools." While the point of a campaign is to get people to donate money, write letters, make calls etc. the campaign was able to deliver the messages more efficiently and rapidly. By using new forms of communication and technology, the Obama campaign were the first to replace old campaign tactics with new and improved tools and methods. Evidently, President Obama knows his audience and his constituents, by incorporating a little bit of technology into his strategy, he was able to relate and connect with many more citizens.
It's difficult to come across a person (from our generation) who is not computer savvy, or at least some what familiar and connected to the internet. MYBO was an extremely smart political move for the Obama Campaign, which took minimal effort and showed maximum results.
Kudos to the Obama campaign!
No comments:
Post a Comment